We want to be one of the key players there," the CEO added. "So we have been working with lots of small companies going on the blockchain, and we're starting to have a good know-how on how we can impact the industry. It will imply more play-to-earn that will enable more players to actually earn content, own content, and we think it's going to grow the industry quite a lot," Guillemot said during the earnings call. We consider blockchain one of those revolutions. "As you see, this industry is changing regularly with lots of new revolutions happening. The executive, who believes blockchain is "very attractive for the long term," said the company is interested in creating digital economies. Ubisoft Chief Executive Officer Yves Guillemot shared more about this at the company's most recent earnings call. Play-to-earn is a hazy concept that allows game developers to give away cryptocurrency in exchange for playing a game. It is worth noting, however, that the company's plans remain vague to this day.įrench video game giant Ubisoft is under investigation in Singapore over claims of sexual harassment and racial discrimination Photo: AFP / Robyn Beck The company did not only invest in Animoca Brands, a blockchain gaming company, but also announced its plans to integrate blockchain technology into its video games releasing in the future. Now it looks like Ubisoft wants to take part in the action. Though Valve previously removed blockchain and NFTs on Steam, other platforms like Epic Games have become more welcoming.